Pure Salt Luxury Hotels was born in 2014 as a continuation of the work carried out by one of the most well-known and respected families in Mallorca’s hotel industry: the Amengual family, who have more than 30 years’ experience in the sector managing the MAC HOTELS GROUP.
Their non-conformism, curiosity and will to provide an exquisite service to their guests led the group to seek new horizons and opportunities, thus creating a new brand focusing on the luxury sector: PURE SALT LUXURY HOTELS.
Luxury and the guest’s wellbeing are central features of Pure Salt. This is made possible by virtue of the group’s deep commitment to authentic personalised service, underscoring our Mediterranean essence and traditional personality, that of an open and welcoming people.
With the charm and character of a family-run business, the ultimate goal of MAC GROUP and PURE SALT LUXURY HOTELS is to win our guests’ loyalty. To that end, we believe that continued investment, constant innovation, training and motivating the members of the team are essential values that must always be a part of our day-to-day.
The MAC HOTELS GROUP and its different brands aims to be an avant-garde customer-oriented company concerned with adding value to the communities where it is present.
The group’s values
Authenticity
Diversity
Quality
Commitment
Excellence
Mission
To be an avant-garde group of 5- and 4-star hotels on the Spanish coast and in other parts of the Mediterranean, where every traveller looking for a responsible and sustainable luxury experience can feel at home.
Vision
To be the benchmark 5- and 4-Star Boutique Hotel company in Premium locations, with a markedly customer-oriented attitude and the best value for money, based on our commitment to luxury, quality, excellence and the future sustainability of our planet.
The Group’s DNA
The central axis of our family-run hotel group is the SEA, and we are known for the uniqueness of our hotels and the TRADITIONAL character of our products and services, as well as for our non-conformism, our permanent search for new opportunities and the high quality of our performance.
Positioning features
Flexibility · Sea · Quality · Exclusivity · Experience · Modernity · Closeness · Tranquillity · Privacy · Sustainability · Commitment
Making a difference
The mission, vision and values of the brand have been painstakingly designed to place guests at the heart of our strategy and offer them a unique and different experience.
Modernity, design, gastronomy, luxury and privacy are some of the features we wish to convey to our guests while they enjoy the Pure Salt experience.
